Kim Knight and Shanelle McKenzie – Empowering WOC by Taking an Organic Approach

Written By The Hue — Public Relations & Communications

by CanadianSME Small Business Magazine

Recently, CanadianSME Small Business Magazine got a chance to have a profound chat with Kim Knight and Shanelle McKenzie.

Photographed by TruCreates

Both of them are the founders of Vilij. And being Women of Colour, Kim Knight and Shanelle McKenzie were self-motivated to start their journey as strong entrepreneurs in the wellness sector given the apparent lack of opportunities and representation in the WOC community. Our discussion with them ranged between what made them choose the path of entrepreneurship and what struggles they had to face during their journey. We have also discussed their organization, Vijil, which puts forward a digital wellness membership including on-demand and real-time virtual fitness and yoga sessions, mental health workshops, and guided meditation, creating an accessible, culturally appropriate and cost-effective well-being option that focuses on the experiences of WOC.

Read More: Kim Knight and Shanelle McKenzie – Empowering WOC by Taking an Organic Approach 

The Hue — Public Relations & Communications

The Hue is a public relations and communications agency that leverages the power of storytelling to own narratives and spark conversations across print and online media. Our approach extends beyond traditional editorial coverage with the belief that brands require smart and innovative public relations campaigns and fresh ideas in image development, brand positioning + creative consulting.

https://thehue.co
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