Mindful Collective Co. x The Villij Partnership Announcement
We are so thrilled to announce a partnership between Mindful Collective Co. and The Villij. Today, they’re highlighting cofounder Kim Knight for the second instalment of their changemaker series.
On The Villij's Mission
"Over the next years, we will continue to expand our well-being offerings that expand beyond yoga. Through our membership platform, we are developing products and services that help women of colour nurture their mental, emotional and physical health. Most importantly, we want to continue to increase access to these tools through affirmative education, experiences, and support worldwide."
On Change in the Wellness Industry
"There is a slow progression in the health and wellness industry. In recent years, there has been an important shift that demands equity, and essentially, wellness for all. When we first started The Villij (2017), we were one of the very few companies that took action to increase visibility and accessibility to well-being practices like yoga and meditation within Canada. We not only noticed the gap but also experienced it - which is why we decided to create the change we wanted to see. At the time, it was extremely rare to walk into a yoga studio in Montreal and Toronto and find yoga teachers of colour. We also noticed that there weren’t many women that looked like us in the yoga classes we attended.
During our 1st TrapSoul Yoga event, 60% of attendees had never done yoga. Today, that number is less than 10%. That’s impactful. It shows that reframing access to well-being tools can greatly influence outcomes."
Learn more and follow along as Kim takes over their Instagram Stories @byoganow today. And watch their space for more!
About The Villij
The Villij is a wellness club designed to help women of colour nurture their mental, emotional and physical well-being.We deliver culturally-affirming wellness education, experiences and community support to help you navigate the wellness journey. https://www.thevillij.com/
About B Yoga
B Yoga’s elevated yoga and fitness essentials are made for all the ways you work out and go within. We’re here to empower every body to find inner calm and build outer strength. https://byoganow.com/
Source: Mindful Collective Co.
